SFMblue allows you to source the highest quality seafood anywhere, anytime.

With an easy to use, yet powerful search function, you can find your customers favourite seafood categories, suppliers or species within seconds.

With a fixed price marketplace, SFMblue allows you to source top quality seafood from leading suppliers across Australia and New Zealand, at a set price. No negotiating or bidding required.

As an easy and efficient seafood procurement and ordering tool, with a variety of convenient payment options available including SFM Credit, there's no more need for chasing suppliers, funds, or product.Providing you more certainty when it comes to your seafood procurement and distribution.

Can’t find what you need? Get the market to work for you by submitting a Market Request.

List what products you're trying to source and our registered suppliers will submit bids to supply you what you need, where you need it and when you need it; expanding your market offering at the click of a button.

Engage with Australia’s leading aquaculture suppliers, securing supply for peak times, or every day, ahead of schedule.
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Simply agree on a price and delivery date; SFMblue will manage the rest. Giving you the certainty to get what your customers need, when they need it.

As a system built for the seafood industry, by the seafood industry, you will receive the same product quality assurance, communications, logistics and payment support from the expert team at Sydney Fish Market.

Giving you confidence that you'll be delivering the best for your business & customers.

With our network of wholesale seafood distribution hubs across the east coast, there's no need to source logistics from SFM Sydney when interstate.

And with the SFMblue Buyer app on your mobile, you can purchase, track order status' and manage logistics & delivery from anywhere in Australia 24/7.